Privacy Policy | RideCollective

This Privacy Policy explains how RideCollective (“Ride,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you use youask.ai, the RideCollective marketplace, the Ride Dealer Portal, Ride YouAsk Live Tracker, provider/driver tools, and other Ride websites, applications, services, communications, and features that link to this Privacy Policy (collectively, the “Services”).

Ride is a Canadian powersports technology marketplace and software platform. Depending on how you use the Services, you may be a visitor, buyer or lead, private seller, dealer, dealer employee, delivery provider, driver, shipment recipient, or other authorized user.

This Privacy Policy is intended to reflect applicable Canadian privacy requirements, including British Columbia’s private-sector privacy law and federal Canadian private-sector privacy law where applicable. If another law gives you greater privacy rights, we will honour those rights to the extent required.

1. Scope and relationship to other parties

This Privacy Policy applies to personal information that Ride controls in connection with the Services.

Dealers, sellers, lenders, delivery providers, payment processors, mapping providers, identity/compliance providers, and other third parties may separately collect or control personal information under their own privacy policies. Ride is not responsible for a third party’s independent privacy practices.

When a dealer, provider, employer, or other business uses Ride to manage information about its own customers, staff, recipients, or contacts, that business may also have independent privacy obligations. Ride users must have lawful authority to provide personal information about another person to Ride.

2. What “personal information” means

“Personal information” generally means information about an identifiable individual. It does not normally include business contact information used solely to communicate with an individual in their professional or business capacity where applicable law excludes that information.

Information that has been irreversibly anonymized so that it no longer identifies an individual is not personal information.

3. Information we collect

The information we collect depends on the Services you use and your role.

3.1 Account and identity information

We may collect:

name;
email address;
telephone number;
username, account identifiers, and authentication information;
profile photo or avatar;
account role, permissions, dealership/provider affiliation, and staff relationship;
address, city, province/territory, postal code, and country;
identity, business, licensing, or verification information where required for trust, safety, compliance, or account approval.

3.2 Buyer, lead, inquiry, and marketplace activity

When you browse or interact with marketplace listings, we may collect:

listings viewed, saved, shared, or recently viewed;
search terms, filters, search preferences, saved searches, and recommendation signals;
inquiries, wanted requests, quote requests, availability requests, and contact requests;
messages and conversations with dealers or sellers;
comments, replies, moderation state, and reports;
lead status, follow-up information, dealer assignment, notes, and related CRM activity where used by an authorized dealer;
trade-in requests and related vehicle/unit information;
financing-interest information and application information you choose to submit;
interaction timestamps and related activity history.

When you contact a dealer or seller, Ride may disclose the contact and inquiry information necessary for that dealer or seller to respond to you.

3.3 Listing, seller, and inventory information

If you list, sell, manage, or synchronize powersports inventory, we may collect:

year, make, model, trim, type, category, condition, colour, stock number, price, mileage/hours, and other unit details;
vehicle identification number (“VIN”) or other identifiers;
listing descriptions, photos, videos, documents, and media;
location and dealer/location information;
listing history, status, views, saves, inquiries, and performance information;
inventory data imported or synchronized through dealer software, APIs, feeds, CSV/XML/JSON, integrations, or other supported sources.

Some listing information is intentionally public. Do not place sensitive personal information in public listing text or photos.

3.4 Dealer and business information

For dealer accounts, we may collect:

legal and trade names;
business address and locations;
business phone and email;
dealer licence, registration, tax/business identifiers, and compliance documentation;
owner and staff information;
staff access roles and permissions;
plan, subscription, add-on, listing-capacity, promotion, billing, and invoice information;
operational approval and audit history;
brand and inventory information;
leads, customer relationships, communications, and dealership workflow data.

3.5 Provider, driver, and logistics compliance information

For delivery providers and drivers, we may collect:

legal or display name;
provider/company type;
profile photograph or company logo;
email and phone;
business and operating locations;
dealer-provider relationships and shipment activity;
driver’s licence documentation and expiry information where applicable;
insurance documentation and expiry information;
compliance review, approval, rejection, verifier, and audit information;
eligibility state and reasons a provider may not be eligible for new shipments.

Provider compliance documents may contain sensitive information. Access is restricted to authorized persons and is not intended for public display.

A Ride, dealer, or administrator “verified” or “eligible” indicator reflects only the checks actually performed and the information available at the time. It is not a guarantee of identity, competence, safety, insurance coverage, future compliance, or performance.

3.6 Ride YouAsk Live Tracker and shipment information

If you use Live Tracker or logistics features, we may collect:

shipment and load identifiers;
unit and VIN information;
pickup and delivery addresses;
recipient name, email, and phone;
dealer pickup contact information;
delivery-provider and driver information;
shipment pricing, fees, invoices, payment readiness, and payout information;
route, distance, estimated drive time, geocoding, coordinates, and location information;
requested pickup/delivery windows and instructions;
shipment photos, inspection photos, condition evidence, VIN-plate images, signatures, and delivery evidence where supported;
shipment messages, notes, timeline events, assignment history, bids, offers, and status changes;
tracking-link activity and location updates where enabled.

If you provide recipient or contact information about another person, you represent that you are authorized to provide it for the shipment.

3.7 Payment and billing information

Ride may use third-party payment processors.

Depending on the payment flow, we may receive:

payment-method type;
card brand and last four digits;
expiry metadata;
tokenized payment-method or customer identifiers;
payment status, authorization status, invoice and transaction references;
billing address and tax information.

Ride does not intend to store full payment-card numbers or card security codes in Ride application databases. Those credentials should be handled by the applicable payment processor.

3.8 Device, usage, and technical information

When you use the Services, we may automatically collect:

IP address;
browser and device type;
operating system;
language and time zone;
referring/exit pages;
pages and features used;
dates, times, session activity, and approximate location derived from network information;
cookies, local storage, session identifiers, and similar technologies;
error, security, performance, and diagnostic logs.

3.9 Precise location

If you choose “Use my location” or enable a location-based feature, we may collect device-provided coordinates for functions such as nearby inventory, map search, route planning, provider eligibility, shipment tracking, or other location-dependent Services.

We request precise location only where needed for the feature and subject to device/browser permissions.

3.10 Information from third parties

We may receive information from:

dealers, sellers, providers, drivers, and dealership staff;
inventory-management and dealer-management integrations;
mapping, geocoding, routing, analytics, communications, security, and payment providers;
identity/compliance services;
lenders or finance partners when you choose a related service;
publicly available or lawfully obtained sources where permitted;
other users who have lawful authority to provide information to us.

4. How we use personal information

We may use personal information to:

4.1 Provide and operate the Services

Including to:

create and secure accounts;
authenticate users and enforce permissions;
display listings and dealer/provider profiles;
provide marketplace search, maps, recommendations, saved listings, saved searches, and favourites;
deliver inquiries, wanted requests, conversations, comments, and notifications;
operate dealer CRM, inventory, plans, promotions, reports, and workflow tools;
provide shipment creation, routing, provider assignment, tracking, evidence, and logistics communications;
process billing, invoices, payment authorization, refunds, credits, and provider payouts where applicable.

4.2 Facilitate transactions and relationships

We use information to connect:

buyers with dealers or private sellers;
dealers with leads and customers;
dealers with delivery providers;
shipment participants with authorized logistics information;
users with finance, trade-in, or other services they request.

Ride may share the information reasonably necessary for the requested interaction. For example, if you send an inquiry to a dealer, the dealer needs your inquiry and contact information to respond.

4.3 Trust, safety, fraud prevention, and compliance

We may use information to:

verify accounts, dealers, providers, listings, and documents;
detect fraudulent, abusive, misleading, or unauthorized activity;
prevent duplicate or manipulated accounts;
investigate complaints, disputes, security incidents, and Terms violations;
moderate listings, messages, comments, and user-generated content;
enforce account, plan, listing, promotion, and provider-eligibility rules;
comply with legal, regulatory, insurance, tax, accounting, and audit obligations.

4.4 Personalization, ranking, and analytics

We may use marketplace activity and preferences to:

rank or organize listings;
recommend relevant inventory;
improve search;
measure listing and feature performance;
create aggregate analytics;
understand usage trends;
improve product design, reliability, and security.

Paid Featured or Carousel placements may affect where listings appear. Where practical, the Service identifies promotional placement.

4.5 Communications

We may send:

account and security messages;
inquiry and conversation notifications;
listing, shipment, billing, verification, and operational notices;
service announcements;
customer-support communications;
marketing communications where we have consent or another lawful basis.

You may unsubscribe from marketing messages using the unsubscribe mechanism provided. Unsubscribing from marketing does not stop service, security, transactional, billing, or legal notices necessary to operate your account or fulfill a request.

4.6 Legal and business purposes

We may use information to:

establish, exercise, or defend legal claims;
respond to lawful requests and legal process;
protect Ride, users, the public, or property;
perform corporate transactions such as a merger, financing, reorganization, acquisition, or sale, subject to applicable law;
maintain records required for accounting, tax, security, fraud prevention, audit, and compliance.

5. How we disclose personal information

We do not disclose personal information indiscriminately. We may disclose it as described below.

5.1 Dealers, sellers, buyers, and marketplace participants

When you choose to interact with another marketplace participant, we may disclose information necessary to facilitate that interaction.

Examples:

a dealer receives the contact information and message submitted by a buyer;
a buyer may see public dealer/business contact information;
a private seller receives inquiries directed to that seller;
public listing/profile information is visible to visitors where intended.

5.2 Delivery providers, drivers, recipients, and logistics participants

For an authorized shipment, we may disclose information reasonably required for pickup, delivery, communication, routing, safety, payment, and evidence.

A provider should receive only the information necessary for the shipment and must use it only for authorized logistics purposes.

5.3 Authorized dealer staff and administrators

Dealer owners and authorized staff may access dealership data according to their assigned permissions.

Ride administrators may access information where reasonably necessary for support, safety, billing, compliance, verification, dispute resolution, or platform administration.

5.4 Lenders, finance partners, and trade-in partners

If you request financing, credit-related, valuation, trade-in, or similar services, we may disclose the information required to the dealer, lender, finance partner, or other provider involved in the service you requested.

Ride does not guarantee approval, terms, rates, or offers.

5.5 Service providers

We may use third parties for:

hosting and cloud infrastructure;
databases and storage;
payment processing;
email, SMS, and communications;
maps, geocoding, and routing;
analytics;
security and fraud prevention;
customer support;
document storage and processing;
professional services.

Service providers are expected to handle information only for authorized purposes and subject to appropriate confidentiality/security obligations.

5.6 Business transactions

Personal information may be disclosed as permitted by law in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or similar transaction.

5.7 Legal, safety, and enforcement disclosures

We may disclose information where permitted or required by law, including to:

courts;
law-enforcement agencies;
regulators;
tax authorities;
other government bodies;
insurers, legal counsel, auditors, or professional advisors.

We may also disclose information where reasonably necessary to detect, investigate, prevent, or address fraud, misuse, security threats, violations of law, violations of Ride’s Terms, or threats to safety or property.

6. Public information

Certain information is intended to be public, such as:

public listings and listing photos;
dealer business profiles;
business locations and public contact information;
public comments or reviews where enabled;
information you deliberately choose to publish.

Information you make public can be copied, indexed, cached, shared, or retained by others outside Ride’s control. Do not publish information you want to remain private.

7. Cookies and similar technologies

Ride may use cookies and similar technologies for:

sign-in and session security;
preferences and functionality;
fraud prevention;
analytics and performance;
remembering searches or settings;
measurement and personalization.

Where required, non-essential technologies will be used based on consent or available cookie/privacy choices.

Your browser may allow you to block cookies, but essential functions may not work properly without required cookies.

8. Marketing and commercial electronic messages

Ride sends marketing communications only where permitted by applicable law.

Where consent is required, Ride will seek the appropriate consent. Marketing communications will identify the sender and provide a working unsubscribe mechanism as required.

We aim to process unsubscribe requests promptly and within legally required timelines. You may continue to receive non-marketing messages required to administer your account, transaction, shipment, billing, security, or legal obligations.

Depending on the context, Ride may rely on express consent, implied consent, contractual necessity, legal obligations, or other grounds permitted by applicable law.

You may withdraw consent to certain optional uses, subject to legal or contractual restrictions and reasonable notice. Withdrawal may limit our ability to provide a feature that requires the information.

Ride will not require consent to collection, use, or disclosure beyond what is reasonably necessary to provide a product or service, except where the additional purpose is optional and properly presented.

10. Data location and cross-border processing

Ride and its service providers may process or store information in Canada, the United States, or other jurisdictions.

When information is processed outside your province or outside Canada, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement, or government authorities according to those laws.

Ride remains responsible for personal information under its control as required by applicable law and uses contractual, technical, organizational, and other safeguards appropriate to the circumstances.

11. Security

Ride uses administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, or destruction.

Depending on the information and system, safeguards may include:

authentication and role-based access;
encryption in transit and, where appropriate, at rest;
restricted access to sensitive documents;
logging and audit trails;
secure software-development practices;
backups and recovery controls;
monitoring and incident-response procedures.

No website, network, transmission, or storage system can be guaranteed to be completely secure. Users are responsible for protecting passwords, devices, and account credentials and for promptly reporting suspected unauthorized access.

12. Privacy and security incidents

Ride maintains processes to investigate suspected privacy and security incidents.

Where applicable law requires reporting or notification, Ride will notify the relevant privacy regulator and affected individuals as required.

Ride may retain security-incident records for the period required by applicable law and longer where reasonably necessary for legal, security, or audit purposes.

13. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by law.

Retention depends on factors including:

whether your account remains active;
the type and sensitivity of information;
transaction, billing, shipment, or dispute history;
regulatory, tax, accounting, fraud-prevention, insurance, and audit obligations;
legal limitation periods;
security and backup requirements.

Some information may remain in backups for a limited period after deletion from active systems.

We may retain de-identified or aggregated information that no longer identifies you.

14. Accuracy

We rely on users and business customers to provide accurate information.

You should keep account, contact, billing, listing, licence, insurance, and other time-sensitive information current.

Ride may require reverification when information or compliance documents change.

15. Your privacy rights

Subject to applicable law and permitted exceptions, you may have the right to:

request access to personal information Ride controls about you;
ask how Ride has used or disclosed that information;
request correction of inaccurate or incomplete personal information;
withdraw consent for optional uses;
unsubscribe from marketing;
request deletion of certain information where applicable;
challenge Ride’s compliance with applicable privacy law.

We may need to verify your identity before processing a privacy request.

Some information cannot be deleted or disclosed where Ride must retain it by law, where disclosure would reveal another person’s information, where legal privilege applies, or where another lawful exception applies.

To make a privacy request, contact the Privacy Officer using the details below.

16. Account deletion and deactivation

Where account-deletion tools are available, deleting or deactivating an account does not necessarily delete every record immediately.

Ride may retain information where necessary for:

completed transactions and shipments;
invoices, tax, and accounting;
fraud and security;
disputes and legal claims;
regulatory or compliance records;
enforcement of Ride’s Terms;
backups and system integrity.

Public content may be removed, de-identified, or retained as permitted by law and the applicable Terms.

17. Children and minors

The Services are designed primarily for adults and businesses involved in purchasing, selling, managing, financing, or transporting powersports units.

You must meet the eligibility requirements in Ride’s Terms of Use to create accounts or enter transactions. Ride does not knowingly solicit sensitive personal information from children for marketplace transactions.

If you believe a minor has provided personal information contrary to this Policy or the Terms, contact us.

18. Third-party websites and services

The Services may link to or integrate with third-party websites and services.

Those third parties may have separate terms and privacy policies. Ride does not control their independent privacy practices.

Examples may include payment, mapping, financing, dealer-management, communications, and other integrated services.

19. Automated systems, moderation, and recommendations

Ride may use automated rules, software, or models to:

detect spam, fraud, abuse, or policy violations;
assist moderation;
rank or recommend listings;
match filters and searches;
support provider or shipment workflows;
improve system security and reliability.

Automated signals may be supplemented by human review where appropriate.

A recommendation, ranking, verification indicator, fraud signal, or eligibility indicator is not a guarantee of a person, listing, transaction, or provider.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will provide notice as appropriate, which may include posting the updated Policy, updating the “Last updated” date, providing an in-product notice, or sending an account communication.

Where law requires new consent, we will seek it.

21. Contacting Ride and the Privacy Officer

Ride is accountable for personal information under its control.

Privacy Officer
RideCollective
331 Rad Way, Langford, BC V9C 0K2, Canada
Email: [email protected]
Support: [email protected]

You may contact the Privacy Officer with questions, access/correction requests, complaints, or concerns about this Privacy Policy or Ride’s handling of personal information.

If you are not satisfied with Ride’s response, you may have the right to contact the applicable Canadian privacy regulator.

Related: Terms of Use